I'm a PC?
Really? You're a PC? Is that what you're telling me?
Microsoft's newest ad campaign is a response from a someone who just doesn't get the argument. Interestingly enough, just like the John Hodgeman character in the competing commercials.
The "Mac vs. PC" ads that Apple has been running do not insinuate that PC users are boring and clueless, it insinuates that the platform is boring and clueless. Coming back with a commercial that shows "exciting and hip" people of all ages in all different fields of work all over the world does nothing to combat against this. So many people use PC's that this is an obvious observation. Of course there are rappers and wrestlers and astronauts and businessmen and designers and divers who use Windows. Most of them probably have to because their workplaces don't give them the option to switch or the opportunity to compare against the Mac has never been presented. That's not the issue that Apple is taking up.
Make a commercial where you outline either directly or indirectly (through jest, like Apple) why users would want to use Windows over a Mac. Then you'd be comparing Apples to, well you get the idea.
Apple's not saying that each person using Windows PC's is a boring hapless dolt who wears an ugly and dated tweed-colored suit. It's saying that the operating system/platform that each of these people use is a boring hapless dolt who wears an ugly and dated tweed-colored suit. Microsoft should be happy that at least Apple humanized and made the PC character funny and loveable, because in my world he'd a been a cranky and confused tyrant.
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